Srozelonzel
Our Story
A decade of fabric, craft, and purpose — rooted in Thiensville, Wisconsin.
How It Started
From a Workshop
to a Studio
Srozelonzel was founded over a decade ago in a small workshop on Green Bay Road in Thiensville, WI. What began as a passion for sewing and material craft gradually evolved into a full-service custom fabric accessories studio.
Our founders noticed that businesses and event organizers frequently needed custom bags and pouches that were both functional and representative of their brand. Most suppliers offered generic options with minimal customization — so Srozelonzel set out to change that.
Our Journey
Milestones Along the Way
2011
Founded in Thiensville
Srozelonzel opens its first workshop on Green Bay Rd, producing small-batch custom totes for local businesses.
2014
First Major Corporate Order
A regional retail chain orders 2,000 branded cotton bags — marking our entry into bulk corporate custom production.
2017
Expanded Product Range
We expand our catalog to include fabric pouches, drawstring bags, wristlets, and structured organizers.
2020
Full-Color Digital Printing
Investment in professional fabric printing equipment allows us to offer detailed, multi-color designs on all products.
Nationwide Reach
Srozelonzel now serves clients across the United States, from independent boutiques to national brands.
What Drives Us
Our Core Values
Every product we make reflects the principles that guide our work at Srozelonzel.
Quality Over Quantity
We focus on precise construction and durable materials rather than volume. Every product is inspected before it ships.
Client-Centered Process
We work collaboratively with clients from brief to delivery, keeping communication clear and timelines realistic.
Responsible Sourcing
We prioritize suppliers who meet fair labor standards and work toward reducing waste in our production process.
Creative Craft
Fabric is our medium. We approach every order as a design challenge — functional, visual, and enduring.